Mattel is aiding the COVID-19 pandemic and creating more sustainable products.

License Global

April 21, 2020

1 Min Read

Mattel is set to produce new sustainable products and help make masks to help combat the COVID-19 pandemic.

The toy company is working to produce and provide personal protective equipment to medical professionals across the U.S.

“We are producing 100,000 face shields, which we will distribute to medical professionals across the U.S.,” says Ynon Kreiz, chairman and chief executive officer, Mattel. “Our design and development teams in El Segundo and East Aurora are also hard at work sewing cloth face masks. We’ve already donated these masks to healthcare workers in Los Angeles and New York and are in the process of making 50,000 more. In addition, we have also procured more than 10,000 surgical and N95 masks. These medical supplies are being donated to the UCLA Health COVID-19 collection center, as well as to healthcare providers in NYC and to Sisters of Charity Hospital in Buffalo.”

In addition to donating PPE, Mattel has used its Mattel’s Children’s Foundation to work with nonprofits like Feed the Children, LA Family Housing, Partners for Pediatric Vision, Save the Children and UCLA Mattel Children’s Hospital. The foundation is providing toys, art supplies and more to children in need.

In addition to its charitable efforts, the company announced the launch of the Fisher-Price Rock-a-Stack and Price Baby’s toys, which are made from sustainable sugar cane-based plastics.

“At Mattel, our purpose is to empower the next generation to explore the wonders of childhood and reach their full potential, and creating a more sustainable world is a key part of that,” says Richard Dickson, president and chief operating officer, Mattel. “Our materials goal is just the beginning. We will continue to actively advance our sustainability efforts through additional improvements to our products, packaging and operations.”

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License Global

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