Mattel Fetes National Women’s Day with Barbie

GLOBAL–In celebration of National Women’s Day on March 8, Mattel has unveiled a new line of Barbies inspired by female role models from around the globe.

April 6, 2018

Mattel Fetes National Women’s Day with Barbie

Barbie will celebrate trailblazing women including Chloe Kim, Amelia Earhart, Patty Jenkins and more.


The Shero program will honor 14 “modern-day heroes” who have broken boundaries in their fields with a one-of-a-kind doll made in their likeness. Honorees include:

  • American filmmaker Patty Jenkins, the first woman in history to direct a film with a budget of more than $100 million for

    Wonder Woman.

    • American snowboarder Chloe Kim, the youngest woman to win a gold medal in snowboarding at the 2018 Winter Olympics.

      • Australian conservationist Bindi Irwin.

        • U.K. boxing champion Nicola Adam, the two-time gold medalist and Britain's most successful female boxer of all time.

          • Turkish windsurfer Ça?la Kubat, a championship windsurfer who founded her own windsurfing school for young surfers.

            • French chef Hélène Darroze, a fourth generation French chef with three restaurants and two Michelin stars.

              • Chinese volleyball champion Hui Ruoqi, the 15th captain of the Chinese women's national volleyball team who also won gold at the 2016 Summer Olympics.

                • German designer and entrepreneur Leyla Piedayesh, an Iranian immigrant who founded fashion label Lala Berlin.

                  • Mexican golfer Lorena Ochoa, an athlete, mother, entrepreneur and promoter of golf in Mexico.

                    • Chinese actress and philanthropist Xiaotong Guan, an ambassador for “World Life Day,” a joint campaign by the United Nations Environment Program, International Fund for Animal Welfare and The Nature Conservancy, and known as the "Nation's Daughter" in China.

                      • Chinese prima ballerina Yuan Tan, a principal dancer at the San Francisco Ballet and guest principal dancer at the Hong Kong Ballet.

                        • Spanish entrepreneur and fashion designer Vicky Martin Berrocal, the creative director of Victoria company.

                          The inspiring women doll line will also pay homage to historical figures who have made a contribution to society in their respective fields including aviator Amelia Earhart, artist and activist Frida Kahlo and mathematician Katherine Johnson.

                          "As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women's Day because we know that you can't be what you can't see," says Lisa McKnight, senior vice president and general manager, Barbie. "Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real-life role models to remind them that they

                          can be anything."

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