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Mattel Debuts Gabby Douglas Barbie

Mattel’s Barbie brand has unveiled a Gabby Douglas doll. Douglas is a U.S. women’s artistic and Olympic Gold gymnast.

The fashions for the new doll were inspired by Douglas’ own signature GK leotard line and comes complete with a Nike warm-up suit. The doll is also fully articulated, allowing her to do almost all of the moves Douglas performs.

The new doll is part of the Barbie Sheroes program, which honors female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere. Douglas joins a group of Barbie Sheroes including Ava DuVernay, Emmy Rossum, Eva Chen, Zendaya, Misty Copeland and more.

The Gabby Douglas Barbie doll will be available on and will roll out to retailers nationwide.

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