Mattel Creates Elvis Presley Toys

Little People and Barbie are celebrating Elvis Week.

License Global, Content Editor

August 12, 2021

1 Min Read
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To celebrate Elvis Week, Aug. 11 to Aug. 17, Mattel has teamed up with Authentic Brands to introduce a Little People Collector set from Fisher-Price and collectible Elvis Presley Barbie, both designed to commemorate the “King of Rock and Roll.”

Inspired by Presley’s “American Eagle” jumpsuit, Barbie’s outfit is emblazoned with red, gold and blue sparkling eagles with an attached cape, belt and bell-bottoms. The doll also includes Presley’s white pointed-toe boots and a golden ring with turquoise accents. A pompadour ponytail completes her look.

The Little People Collector Elvis Presley figure set features Little People characters styled in different looks worn by the rock ‘n’ roll legend, including ’50s-era Elvis with guitar, ’60s-era Elvis in all-black “leather” and his ’70s-era white jumpsuit with lei. These figures come in specially designed packages.

The Little People collector set is available at Amazon and Elvis as Barbie is available at major retailers including Walmart, Amazon and Target.

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elvis presleyMattel

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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