Mattel to Continue as DC Comics Master Toy | License Global

Mattel to Continue as DC Comics Master Toy

Warner Bros. Consumer Products, with DC Entertainment, has extended nearly 15-year partnership with toy manufacturer, Mattel, which will continue as master toy licensee for the universe of DC Comics characters. 

Under the agreement, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters and also includes the rights to produce toys based on future DC Comics films, animation and television projects. Mattel is set to develop toy lines for the summer 2016 release, Batman v Superman: Dawn of Justice, and the recently announced Justice League film.