Mattel has announced its global celebration to mark the 50th anniversary of “UNO.”
Conceived in 1971 in a barbershop in Cincinnati, Ohio, the card game was created as a way for families to spend time together and quickly became a household staple. Five decades later, “UNO” is available in more than 80 countries, and with 17 decks sold every minute, it has grown into a global sensation that offers fans of all ages a variety of card-based and digital games.
"For 50 years, ‘UNO’ has brought people together by transcending language, culture and age through gameplay,” says Ray Adler, global head, Mattel Games. “As the number one game in the world, we’ve maintained its origins of a beloved family pastime, while evolving into a cultural phenomenon. Combining the brand’s roots of inclusivity and simplicity, the passionate global fan base and unprecedented momentum, ‘UNO’s’ 50th anniversary is a yearlong celebration of the brand’s past, present and future.”
The brand is celebrating 50 years of bringing people around the world together with new merchandise and events.
Commemorative Products and New Ways to Play
This year, “UNO” is releasing one of the brand’s largest product lines offering new twists on gameplay, with products available for purchase this month, including:
- UNO 50th Anniversary Premium Card Set;
- UNO 50th Anniversary Card Deck;
- UNO Iconic Series;
- UNO Remix; and
- UNO Attack.
To mark the moment, all 2021 new products will feature the new “UNO” 50th anniversary look, including a new logo and new tagline – Fifty Years of Being Wild.
‘UNO’ Championship Series and Celebratory Events
“UNO” will be inviting fans to celebrate the anniversary through a first of its kind tournament series hosted by Mattel and a variety of celebratory games. UNO is launching the first-ever official UNO Championship Series, which gives fans the chance to prove they are the best “UNO” player out there. The UNO Championship Series will welcome fans from all over to compete to become the first official UNO World Champion, with the finale taking place in November 2021 featuring a grand prize of $50,000 for the winner.
Throughout the year, “UNO” will be hosting celebratory games and streams with fans and partners across digital platforms, including the “UNO” mobile app and platform game.
From artists to athletes to nonprofit organizations, UNO is committed to developing diverse partnerships that build inclusive, sustainable and culturally relevant products. In recent years, UNO has released UNO Braille, making the game widely accessible for the more than 7 million blind and low-vision individuals in the U.S., UNO ColorADD, the world’s first card game optimized for the color blind and the UNO Artiste Series, a line that pays homage to influential artists by infusing art directly into a premium deck.
In its 50th year, UNO will be collaborating with a variety of names across art, fashion, sports and more to create uniquely designed products from fan-favorite names and brands.
More updates for the UNO 50th anniversary will be announced at a later date.