The agreement will see Mattel launch its first collection to celebrate the 2020 Tokyo Olympic Games – set to roll out spring 2020.
“In line with our global licensing strategy, this new international licensing collaboration with Mattel is a great way to engage with an important audience, our younger fans and their families, and through these high-quality products to connect them with the Olympic brand and values,” says Timo Lumme, managing director, IOC Television and Marketing Services.
The new line of toys reflects the five new sports added to the Olympic program in Tokyo: baseball/softball, sport climbing, karate, skateboarding and surfing. Product lines from Barbie, Hot Wheels and UNO will be a part of the initial launch.
“Tokyo 2020 is a monumental event that brings the world together through sport and inspires fans of all ages,” says Janet
The Tokyo 2020 Collection by Mattel will be available via retailers around the globe as well as on the Mattel Shop.
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