Mattel Branded Consumer Products is exhibiting at
Festival of Licensing
, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29.
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“Over the Moon” is a story about a young girl passionate about science who builds a rocket ship to prove the existence of a moon goddess. On this adventure, she discovers a fantastical land full of creatures.
The toy line includes doll versions of characters Chang’e, Fei Fei with her pet bunny Bungee, Fei Fei ready for the moon and singing Chang’e, along with plush versions of Bungee, baby Chang’e, Gobi and 3 Lunarians. The toys will range from $9.99 to $24.99.
The Mattel toy line is set to launch on Oct. 1 ahead of the film’s launch on Oct. 23.
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