“At Mattel, we treat our licensors’ properties as if they were our own,” says Richard Dickson, president, chief operating officer, Mattel. “For more than 15 years, Mattel has collaborated with Disney and Pixar to bring their amazing content to life with our innovative products and marketing initiatives. We are excited to further that collaboration by introducing a line of toys and play experiences for fans of all ages to enjoy, to infinity and beyond.”
Through the agreement, Mattel has global licensing rights to develop a line of toys for the “Lightyear” franchise, including action figures, playsets, role play, vehicles, preschool, games, plush, value figures, novelty and more. The
“We’re thrilled to further our ongoing collaboration with Mattel and bring even more products and experiences to life that delight millions of fans around the world through Pixar Animation Studios’ unique brand of storytelling,” says Josh Silverman, executive vice president, global third-party commercialization, Disney Parks, Experiences and Products. “With ‘Lightyear,’ there is an incredible opportunity to celebrate everyone’s favorite Space Ranger – along with a new cast of characters – through new and exciting toys, play experiences and more.”
“Lightyear” will be released in theaters June 17.
Mattel is exhibiting at Brand Licensing Europe.Be sure to register here
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.