Mattel and Disney Launch New Princess and ‘Frozen’ DollsMattel and Disney Launch New Princess and ‘Frozen’ Dolls

Mattel has revealed a new lineup for Disney Princess and Disney “Frozen” dolls. 

The toy figures, which are on shelves now globally, include bright colors, true-to-character facial features, hair fiber tailored to the characters and premium fabrics. 

Adult fans will be able to celebrate the characters in a new way too, with additional premium offerings. Mattel and Disney will also bring Disney Villains out of the shadows with a curated collection of premium dolls. 

The new lineup, follows the news last year that Mattel would have the global licensing rights to develop lines of toys for Disney consumer products, games and publishing, including fashion dolls, small dolls and figures.  

Through the agreement, Mattel will develop dolls based on Disney characters including “Aladdin,” “Beauty and the Beast,” “Brave,” “Cinderella,” “The Little Mermaid,” “Mulan,” “Pocahontas,” “The Princess and the Frog,” “Sleeping Beauty,” “Snow White and the Seven Dwarfs,” “Tangled” and “Frozen.”