Mattel, AirConsole and BMW Group Announce UNO Car Party!

Mattel, AirConsole and BMW Group have announced Mattel’s classic card game, UNO, will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on Aug. 21. 

“We continue to increase the value of the overall digital experience for our customers,” says Stephan Durach, senior vice president, BMW Group Development Connected Company and Technical Operations. “Our partners AirConsole and Mattel are helping make in-car gaming into a new social experience. I am thrilled to offer a family-favorite game like UNO for this exciting innovation.”  

Mattel, AirConsole and BMW Group have transformed UNO into a playable connected game in a new environment: the car. Whether a family is at rest during a road trip or a group of friends stop to figure out their next move, stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices. Up to four players can experience the game that brings people together through its simple, universal gameplay that transcends languages and cultures. Vehicles must be in park to enable gameplay.

“UNO beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware and our phone-controlled gaming experience,” says Anthony Cliquot, chief executive officer, AirConsole. “Each player can secretly see their own cards on their phone while playing on the infotainment system of the car. This is an experience that would be impossible to achieve using only touchscreen or bluetooth controls on the infotainment system.” 

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“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” says Erika Winterholler, head, business development, digital gaming, Mattel. “Its simple rules are easy to learn and endlessly captivating, making it ideal for both short pit stops and extended play sessions. UNO’s social nature turns every journey into a fun experience, and we’re so excited to bring this spirit to consumers in an innovative way with our partners at BMW and AirConsole.”