“Since the inception of the modern-day diecast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,” says Roberto Stanichi, global vehicles head, Mattel. “Matchbox is committing to using 100 percent recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today and empower the next generation of Matchbox fans to help steer us towards a sustainable future.”
The first diecast
An EV-themed five-pack is available this spring with a paper foam inner tray. The Electric Vehicle & Hybrid five-car assortment includes the Nissan Leaf, Toyota Prius and BMWs i3 & i8 diecasts. Electric vehicle charging stations will feature two Action Drivers playsets this year - the Matchbox Fuel Station Playset this spring and the Matchbox Park & Play Garage Playset this fall.
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