As part of Mattel’s “Drive Toward a Better Future ” initiative to make all Matchbox diecast cars, playsets and packaging with 100 percent recycled recyclable or bio-based plastic), the brand has revealed the Matchbox Tesla Roadster will be available in 2022., The Matchbox Tesla Roadster is the first diecast vehicle made from 9-percent recycled materials and certified carbon neutral. It is made from 62.1 percent recycled zinc, 1 percent stainless steel and 36.9 percent recycled plastic.
“Since the inception of the modern-day diecast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,” says Roberto Stanichi, global vehicles head, Mattel. “Matchbox is committing to using 100 percent recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today and empower the next generation of Matchbox fans to help steer us towards a sustainable future.”
The first diecast to have zero-plastic packaging includes the Matchbox Power Grabs assortment featuring various licensed and original 1:64 scale Matchbox diecast vehicles.
An EV-themed five-pack is available this spring with a paper foam inner tray. The Electric Vehicle & Hybrid five-car assortment includes the Nissan Leaf, Toyota Prius and BMWs i3 & i8 diecasts. Electric vehicle charging stations will feature two Action Drivers playsets this year - the Matchbox Fuel Station Playset this spring and the Matchbox Park & Play Garage Playset this fall.