‘Masterchef Junior’ Expands Culinary Play

Brand Central, “Masterchef Junior’s” licensing agency, brokered the deal.

KidKraft’s new line will include play food, toy appliances and a pint-sized replica of the cooking stations seen on the show.

“Having had success with our ‘Masterchef Junior’ real-working cooking sets, Endemol Shine North America is excited to expand the brand by partnering with KidKraft in the role-play category and inspire the imagination of our youngest viewers,” says Tamaya Pettaway, senior vice president, brand and licensing partnerships, Endemol Shine.

The new collection will be available for sale this fall.