Marvel x Kith Reveal 85th Anniversary Collection

In celebration of Marvel’s 85th anniversary, Kith and Marvel are collaborating again with an extensive collection of clothing, accessories, collectibles and more – reimagining Marvel villains through the Kith lens. 

“For our third collaboration, we’re celebrating Marvel’s 85th anniversary by paying homage to the characters we all love to hate – the villains,” says Ronnie Fieg, founder, chief executive officer, creative director, Kith. “As I went through Marvel’s vast archives, I realized that there are more villains than heroes in my top 10 favorite characters. It was a lot of fun being able to reimagine some of their most iconic artworks to create this new collection and expand into new product categories.”

“Our continued partnership with Kith presents our latest collaboration, one bringing Marvel’s 85th anniversary to life with a fashion-forward collection,” says Paul Gitter, executive vice president, global brand commercialization, Disney. “Marvel and Kith share a similar ethos that places both brands at the center of cultural influence and as driving forces in the lifestyle space. Our global collaborations offer consumers unique and modern product offerings that set us apart in today’s market.”

Kith reimagined archival Marvel illustrations, graphics and logos to create elevated apparel styles, as well as accessories, home goods and collectibles. The apparel range features jackets, vintage T-shirts, crewnecks, hoodies and sweaters. Accessory styles include a range of headwear and pin sets. The collection also includes a line of home goods.  

For the footwear component of the collection, Fieg reprised his long-time partnership with ASICS. Fieg and ASICS designed five custom models inspired by Marvel characters, including Spider-Man and Venom, Green Goblin, Silver Surfer and Magneto. The Spider-Man and Venom models will be sold together in a double-box set, while the other colorways will be sold individually.

Returning for a third installment, Marvel and Kith will be releasing a new comic book featuring Marvel’s iconic villains in the face of a mysterious threat, building on the comic book storyline featured in previous collaborations. Each comic book will be gifted to purchasers of the Marvel x Kith for ASICS custom footwear.

As part of the collection, Kith and Marvel worked with luxury home brand, Modernica, to craft a custom version of the popular Fiberglass Shell Chair. The chair features wraparound archival Marvel artwork, a co-branded Kith Universe logo and a Kith Home plaque on the bottom of the chair. 

In celebration of the Silver Surfer, Kith and Marvel also collaborated with surfboard brand, Haydenshapes, on a limited-edition, custom board inspired by the character. 
Ahead of the full collection, Kith and Marvel created a capsule of apparel and special-edition lifestyle products. In collaboration with Swarovski, Kith and Marvel developed six varsity jackets that represent each one of Thanos’s Infinity Stones. 

Each jacket features a custom Kith logo with a color indicative of the stone and with matching hues on the satin lining. The front also features Thanos’s gauntlet showcasing Swarovski crystals symbolizing each stone, and the back showcases the Kith Universe logo patch, complementary galactic motifs and Thanos. The jackets will be blind-boxed, which means fans will be surprised at which color jacket and type of Swarovski crystals they receive. 

Along with the jackets, Kith and Marvel created an Infinity Gauntlet Paperweight, limited to 100 units worldwide. The polyresin gauntlet is embellished with Swarovski crystals that match the colors from Marvel Studio’s “Avengers: Infinity War.” It features Infinity Gauntlet lettering and the Kith Classic logo at the bottom. This collectible arrives in two versions, one with all six colored Infinity Stones embellished with Swarovski crystals, and the other with no stones. This item will be sold as a blind box, with only 30 units featuring the colored crystals.

The Marvel x Kith Infinity Gauntlet Capsule was released Aug. 5. The entire Marvel x Kith 85th Anniversary Collection will be released Aug. 9.