Mark Ronson, LEGO Spark Kids’ CreativityMark Ronson, LEGO Spark Kids’ Creativity

The LEGO Group and musician Mark Ronson have launched a campaign–Rebuild The World–to help nurture the creative skills of children.

LEGO’s program will see more than 100 children meet Ronson and other artists to discuss ways they can explore their creative spark. The program will also include a series of workshops aimed at jumpstarting creative thinking in kids.

“My whole career has been about working with brilliant, creative people and seeing where our imaginations take us,” says Ronson. “Rebuild The World, is a wonderful opportunity to help inspire the next generation of creators who will come up with their own ideas to shape the future of everything from the way we live to the music we listen to.”

Ronson will also be joined by representatives from other creative fields. Partners in the discussion include British designer and inventor Dominic Wilcox, who will lead a series of Rebuilder Workshops this month. He, along with two other creatives, will challenge kids to solve everyday problems using LEGO bricks.