Macy’s and WHP Global Partner to Bring Toys ‘R’ Us Brand Back to U.S.

There will be Toys"R"Us destinations in more than 400 stores next year.

License Global

August 20, 2021

2 Min Read

Macy’s has announced a partnership with WHP Global to bring together Macy’s and Toys ‘R’ Us.

Customers will be able to shop at Toys ‘R’ Us through an expansive assortment online at and in more than 400 Macy’s stores nationwide in 2022.

“As a Toys ‘R’ Us kid, I could not be more excited to bring this beloved brand that so many of our customers know and love into Macy’s online and to our stores across America,” says Nata Dvir, chief merchandising officer, Macy’s. “Our toy business grew exponentially in the past year, with many families looking to inspire their children’s imagination and create meaningful moments together. Toys ‘R’ Us is a globally recognized leader in children’s toys and our partnership allows Macy’s to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles.”

The Toys ‘R’ Us experience online lets shoppers search for products by age, toy type, character and brand. From toy cars and dolls to STEM-inspired products, Macy’s expanded assortment of the hottest and most popular items, including products that highlight inclusivity, discovery and learning, will offer something for every child.

Powered by Macy’s, will serve as the dedicated authority for all things toys and play, with highly immersive and engaging content that seamlessly connects consumers to the toy offering at

Within Toys ‘R’ Us shop-in-shops rolling out to Macy’s stores nationwide in 2022, customers will be welcomed by Geoffrey the Giraffe before discovering and playing across dedicated sections by age, interest and category, with interactive experiences, activation centers and iconic elements throughout.

“Our partnership with Macy’s marks the greatly anticipated return of Toys ‘R’ Us in the U.S., and changes the retail landscape by combining two beloved retail brands together for consumers across the nation in a completely innovative way,” says Yehuda Shmidman, chairman and chief executive officer, WHP Global and Toys ‘R’ Us. “We’re thrilled to be launching this new partnership together with Macy’s.”

About the Author(s)

License Global

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