Macy’s and WHP Global Partner to Bring Toys ‘R’ Us Brand Back to U.S.

Customers will be able to shop at Toys ‘R’ Us through an expansive assortment online at 

macys.com/toysrus

 and in more than 400 Macy’s stores nationwide in 2022.

“As a Toys ‘R’ Us kid, I could not be more excited to bring this beloved brand that so many of our customers know and love into Macy’s online and to our stores across America,” says Nata Dvir, chief merchandising officer, Macy’s. “Our toy business grew exponentially in the past year, with many families looking to inspire their children’s imagination and create meaningful moments together. Toys ‘R’ Us is a globally recognized leader in children’s toys and our partnership allows Macy’s to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles.”

The Toys ‘R’ Us experience online lets shoppers search for products by age, toy type, character and brand. From toy cars

Powered by Macy’s, 

ToysRUs.com

 will serve as the dedicated authority for all things toys and play, with highly immersive and engaging content that seamlessly connects consumers to the toy offering at 

macys.com

.

Within Toys ‘R’ Us shop-in-shops rolling out to Macy’s stores nationwide in 2022, customers will be welcomed by Geoffrey the Giraffe before discovering and playing across dedicated sections by age, interest and category, with interactive experiences, activation centers and iconic elements throughout.

“Our partnership with Macy’s marks the greatly anticipated return of Toys ‘R’ Us in the U.S., and changes the retail landscape by combining two beloved retail brands together for consumers across the nation in a completely innovative way,” says Yehuda Shmidman, chairman and chief executive officer, WHP Global and Toys ‘R’ Us. “We’re thrilled to be launching this new partnership together with Macy’s.”