German brand management and media company m4e has appointed the Simba Dickie Group as the master toy licensee for its new preschool series "Wissper."

The agreement covers Europe, the CIS, the Middle East and North Africa.

Simba Dickie will develop, manufacture and distribute a wide range of toy products for the brand including plush, figures, dolls, play sets, puzzles and board games.

"Wissper" (52 x 7) is aimed at girls ages 4 to 7 and follows the adventures of a little girl who can communicate with animals.