Lyke Brokers Marvel Card Deal


Lyke Licensing has brokered a new deal between Marvel Entertainment and Aquarius for a line of novelty collectibles featuring Marvel Super Heroes.

The new line from Aquarius will include playing cards, collector tins, coaster sets and Funky Chunky magnets. The first products, eight playing card sets, were released in February.

Aquarius plans to use a range of Marvel movie and comic book imagery for the new product line including art from the upcoming Iron Man 3 and Thor: The Dark World.

In other deals, Lyke has also negotiated new partnerships between Crayola and Bee International for a range of novelty candy and confectionary kits, set to hit shelves in the U.S. during the back-to-school season, as well as a new deal with Wonder-Shirts for a Downton Abbey t-shirt range for the E.U. and U.S.