London Toy Fair Unveils Best New Toys

The London Toy Fair has revealed the winners of this year’s Best New Toys awards, a number of which feature licensed properties such as “Paw Patrol” and “PJ Masks.”

April 6, 2018

Toys featuring Hot Wheels, “Paw Patrol,” Peter Rabbit and other licensed brands take home top awards at the annual trade event.

Selected by an independent panel of retailers, the selected toys are what they believe will be the hottest products throughout the year. The judging panel also re-ordered the categories as well as added four new ones, including S.T.E.M., collectibles, wooden toys and wheeled toys.

“Each year it gives us great pleasure to announce Toy Fair’s Best New Toys, celebrating the success and creativity of the U.K. toy industry,” says Natasha Crookes, director, communications and public affairs, British Toy and Hobby Association. “From major brands to start-up companies, the list represents a cross section of success stories that have kept the U.K. toy industry growing over the last few years. As the market evolves, it is fantastic to see the judging panel introduce new categories such as the S.T.E.M category, which recognizes how important toys and the value of play are to a child’s development. Congratulations to all the winners.”


year’s licensed winners include:

  • Action Toys – Hot Wheels Bladez Quad Racerz from Bladez Toys

    • Pocket Money – Pokémon TCG: Sun & Moon expansion from Esdevium Games

      • Preschool Characters – “Paw Patrol”-Paw Terrain Vehicle Rescue Set from Spin Master

        • Preschool Characters – “PJ Masks” beanies from Flair

          • Preschool Characters – Talking and Hopping Peter Rabbit and Lily Bobtail from Rainbow Designs

            • Puzzles –

              Fantastic Beasts and Where to Find Them

              2D Puzzle Poster from Coildspring Games

              • Tech Toys –


                Selfie Star Video Recording Microphone from Kid Designs International

                • Tech Toys –

                  Star Wars

                  Stormtrooper Camera Watch from Vtech Electronics

                  • Wheeled – Lighting McQueen 6v Battery Operated Ride-On from MV Sports

                    Other winners include products such as the LEGO City Police – Mobile Command Center from LEGO; K’Nex Thrill Rides Web Weaver from K’Nex; Cheeky Monkeys from Orchard Toys; Fox in a Fix from Re:creation; Fizzy Dizzy Hippo from TOMY; Hatch It Grow Alien Egg from H. Grossman; and Insta-Snow from Wind Designs; among many others.

                    Subscribe and receive the latest news from the industry.

                    Join 62,000+ members. Yes, it’s completely free.

                    You May Also Like




                    This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.