London Toy Fair: Alpha U.K. Unveils New Toy Ranges

The new products were unveiled at London Toy Fair.
License Global

January 30, 2020


Alpha Group U.K. returned to London Toy Fair 2020 to showcase a host of new master toy licenses along with new additions to their in-house properties.

“Our second London Toy Fair was a huge success as we showcased our growing portfolio of in-house brands along with new master toy licensed ranges which extend across a variety of categories,” says Julie Ball, marketing consultant, Alpha Group U.K. “We have received fantastic feedback from new and existing retail partners and are well positioned for a strong and exciting year ahead.”

Alpha U.K. showed new content for their flagship preschool animation property “Super Wings.” New products are being launched to support the 2020 content slate airing through U.K. broadcast partners Cartoonito and Tiny Pop. The topflight preschool property launches Season 4 in spring.

Recently appointed as global master toy partner for gaming giant SYBO’s “Subway Surfers,” Alpha also unveiled the lifestyle and fashion-led toy collector range at the show. The collector

range brings together street style and pop culture themes, including some exclusive digital interactivity integrated within key lines.

Alpha U.K. also showcased introductions to their “SpongeBob SquarePants” master toy license ahead of the movie release in May, with a selection of new products including plush. have also been appointed as master toy partner for Chuggington, who are under new ownership and will be launching a new toy line in 2021.

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