London Toy Fair 2023 Product Launches

License Global reports on the latest product launches on the show floor at London Toy Fair.

Ian Hart, Senior Digital Editor U.K. & EMEA

January 25, 2023

2 Min Read
Entrance to the London Toy Fair.
Entrance to the London Toy Fair.Ian Hart

New Disney Characters added to Playmobil Range 

A series of Disney characters have been added to the Playmobil 1.2.3 range for toddlers. Five new sets will be added to the range, each including multiple educational features based on three connected learning stages. Playsets inspired by Disney’s Mickey and Minnie Mouse, as well as Winnie the Pooh, Tigger and Piglet will be launched in the summer. 

Ravensburger U.K. Expands Across Full Portfolio 

Ravensburger used Toy Fair to announce the launch of a Disney Labyrinth 100th Anniversary version of its “Labyrinth” game, while a new 4-in-1 Disney 100th Anniversary Game will launch later this year.

Also announced, due for release in March, a “Lord of the Rings” Adventure Book Game has been announced. The storybook game will drop players into the “Lord of the Rings” movie trilogy and ask them to work together to complete quests.  

In the spring, a collection of six Disney 100 Puzzle Moments will hit shelves, along with a Disney Castle Collection, consisting of seven adult puzzles, each featuring a princess, including Snow White, Elsa, Cinderella, Rapunzel, Aurora, Jasmine and Ariel.  

Also set for a spring launch is Marvel “Villainous Twisted Ambitions” Expandalone game, which can be played either on its own or mixed with villains from other Marvel Villainous games. 

Watch: License Global at London Toy Fair 2023

Fizz Creations Launch Comic Ons Collectible Range 

Fizz Creations chose London Toy Fair to showcase its new licensed collectibles range, Comic Ons. The wall-mounted 3D vinyls are a collection of reusable characters and wall stickers that channel a child’s creativity through the creation of personalized bedroom wall art.  

The initial collection includes retro movie and gaming favorites, “Care Bears,” “JAWS,” “Sonic the Hedgehog,” “Back to the Future,” “E.T.” and “Minions.” Fizz Creations has capitalized on the current global spread of nostalgia, bringing these characters to life and introducing them to today’s young character-embracing kids and tweens. 

“We are delighted to welcome our new brand, Comic Ons, to our well-established own brand portfolio at Fizz Creations,” says Zoe Ryan, head, marketing, Fizz Creations. “As always, quality is our priority and our in-house team of product developers and designers have been diligent in bringing these wonderful 3D decal wall characters to life in the form of innovative wall art.” 

Toy Fair 2023 is taking place now through Jan. 26 at Olympia London.  

If you are attending this week, read the “what to expect” article, where License Global sat down with Rebecca Deeming, communications and events manager, British Toy & Hobby Association. 

If not, read License Global’s article on the top toy trends spotted on the show floor.

To read further insight, visit License Global’s 2022 Global Toy Report.

About the Author(s)

Ian Hart

Senior Digital Editor U.K. & EMEA, License Global

Ian joined the License Global editorial team in May 2022 as digital editor for the U.K. and EMEA, becoming Senior Digital Editor in April 2023.

Ian is a huge fan of sports and entertainment brands and, as a father, toys and kids' brands are a large part of his life!

He has been at Informa (formerly UBM) since 2018, where he was previously the editor of SHP, a B2B digital publication aimed at health & safety professionals.

Ian studied journalism at university before spending seven years in online fantasy gaming. Prior to moving to Informa, Ian worked in B2B trade print media, in the automotive sector, working on various publications aimed at independent automotive technicians and parts distributors.

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