Doll brand tops retail sales in the U.S., U.K., France and Belgium.
The NPD Group has revealed that MGA Entertainment and Zapf Creation’s toy line L.O.L. Surprise! is the No. 1 doll in the U.S. year-to-date in April and topping retail sales in international markets.
“We are thrilled that L.O.L. Surprise! ranks among the top selling toys around the world,” says Isaac Larian, chief executive officer, MGA Entertainment. “The rising consumer demand validates our vision for this amazingly fun and engaging toy line and will support the growth of our global licensing program for the property.”
Furthermore, the retail tracking information, compiled by the NPD Group, found that L.O.L Surprise! ranks among the top toy brands was the No. 2 toy in retail sales in the U.S. year-to-date April.
The brand is also a hit in international markets including: Belgium, where it is ranked as the No. 1 doll; France, where it is the second most popular play set dolls and collectibles in retail sales; and the U.K., where it ranked fourth among all toys sold in April and was the second most popular product in the dolls category.
L.O.L. Surprise! is available in the U.S. and internationally through several retailers including Toys “R” Us, Walmart, Target and Amazon, and recently launched in Russia and Taiwan.