New sports toys will benefit the LeBron James Family Foundation.
MGA Entertainment, the parent company of Little Tikes, has partnered with the LeBron James Family Foundation to offer a line of co-branded licensed sports toys.
A donation will be made to the foundation with each product sold.
The first items from the line–a mini hoop and Dream Big basketball sets–are now available for presale exclusively at ToysRUs.com. The rest of the collection will feature co-branded sports toys that have not been announced.
The entire collection will debut across the U.S. at Toys ‘R’ Us, and on LittleTikes.com, this April. The range will become available at multiple retailers this fall.
“Our Little Tikes factory is right outside Akron, just a stone’s throw away from where LeBron learned to dunk on a Little Tikes hoop as a child,” says Isaac Larian, chief executive officer, MGA Entertainment. “When we heard about the amazing mission of LeBron and the Foundation, we knew right away we wanted to collaborate so that we two could give back to the families in the Akron community.”
The LeBron James Family Foundation is based in Akron, Ohio, and encourages kids to stay in school, graduate and give back to their community. Last August, the foundation partnered with the University of Akron to provide qualifying students who graduate through the program a full four-year scholarship.