“Little Baby Bum,” which was acquired by Moonbug last year, boasts more than 28 million subscribers and 23 billion views on YouTube. The series is also available via Netflix and Amazon.
“For the past 50 years, Little Tikes has created innovative products that have spanned generations,” says Isaac Larian, chief executive officer and founder, MGA Entertainment, owner of Little Tikes. “‘Little Baby Bum’’s exceptional content and vast online presence, combined with Little Tikes’ deep understanding of kids and parents, makes this collaboration a perfect match. We have accelerated the creative process to ensure products will be available at key retailers this fall.”
“We are excited to launch a toy line together with MGA to offer kids around the world the opportunity to connect our much-loved nursery rhyme
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