Lisle Expands Trash Pack In U.K.


Lisle International has announced new collaborations for the boys’ property The Trash Pack with the official Trash Pack kids’ magazine in the U.K.

Since it was launched in April 2013, the magazine experienced 41 percent growth in sales for its summer bumper edition (Issue 4) and publisher DJ Murphy will increase its supermarket coverage with Asda set to add 100 extra stores of on-shelf presence beginning with Issue 6.

Upcoming issues will also feature taster packs of Trash Pack products include Top Trumps, stickers from Giromax and a figure from the fifth series of collectible figures.