Line Friends Unveils BT21 Merchandise

NORTH AMERICA–Line Friends will unveil its latest collection of BT21 character-themed products, which are inspired by the boy band and K-Pop group BTS, this week at its New York flagship. 

April 6, 2018

Line Friends Unveils BT21 Merchandise

The BTS-inspired product line will also be available at BoonTheShop in South Korea and additional retailers in Japan, Taiwan, Hong Kong and Thailand.


The upcoming collection will include dolls, cushions, t-shirts and more. Additionally, to celebrate the product launch, the store will exhibit a futuristic, space-themed area where customers encounter Mega Van, a massive BT21 character statue, as well as view BT21 character-themed products. BT21 video clips will also be displayed on the Times Square LED billboards.

In addition to the New York flagship, the BT21 merchandise will also be available at BoonTheShop in Seoul, South Korea, and will soon be on the shelves of Japan, Taiwan, Hong Kong and Thailand.

"Line Friends is thrilled to showcase the new BT21 products at our flagship store in New York for the fans around the world because of the huge popularity of the BT21 characters, as well as BTS worldwide through social media channels," says a representative

of Line Friends. "Starting with the successful partnership with BTS for BT21, Line Friends will continue to enrich its brand assets by collaborating with other world-renowned artists for new IP and contents for the Millennials."

The BT21 characters were created in collaboration with K-Pop group BTS, the first Korean group to enter the U.S. Billboard Hot 100. Line Friends also recently introduced eight new BT21 characters inspired by each BTS member, through the Line Store and BT21 social media channels.

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