The BTS-inspired product line will also be available at BoonTheShop in South Korea and additional retailers in Japan, Taiwan, Hong Kong and Thailand.
The upcoming collection will include dolls, cushions, t-shirts and more. Additionally, to celebrate the product launch, the store will exhibit a futuristic, space-themed area where customers encounter Mega Van, a massive BT21 character statue, as well as view BT21 character-themed products. BT21 video clips will also be displayed on the Times Square LED billboards.
In addition to the New York flagship, the BT21 merchandise will also be available at BoonTheShop in Seoul, South Korea, and will soon be on the shelves of Japan, Taiwan, Hong Kong and Thailand.
"Line Friends is thrilled to showcase the new BT21 products at our flagship store in New York for the fans around the world because of the huge popularity of the BT21 characters, as well as BTS worldwide through social media channels," says a representative
The BT21 characters were created in collaboration with K-Pop group BTS, the first Korean group to enter the U.S. Billboard Hot 100. Line Friends also recently introduced eight new BT21 characters inspired by each BTS member, through the Line Store and BT21 social media channels.
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