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Learn why speed is Funko's greatest asset and has made the company a prolific licensee.
April 17, 2019
FUNKO IS NOT your average toy company.
In fact, it doesn't necessarily consider itself a toy company at all, but rather a business that trades in pop culture, offering goods to fans who, for all intents and purposes, demand product that keeps the pace of social media. Funko brings licensed collectibles, novelties, apparel, accessories and now gaming (both analog and digital) to market at the speed of fandom, banking on the fact that "everyone is a fan of something."
Speed is Funko's greatest asset, making the company one of the world's largest and most prolific licensees. And with more than 1,100 licenses in its portfolio from best-in-class licensors like Disney, Warner Bros., Netflix and Microsoft (and many niche licensors as well), this in and of itself is a huge achievement.
Read more about:Funko
Vice President, Content and Strategy, Informa Markets Global Licensing Group
Amanda Cioletti is the Vice President, Content and Strategy, for Informa Markets' licensing group.
Cioletti has more than two decades of experience in the business of news and publishing, and 13+ years in the licensed consumer products/B2B content space, having spent a bulk of her career nurturing the License Global and Global Licensing Group at Informa brands.
When not writing, reading or researching the many verticals that encompass the wonderful world of licensing, Cioletti spends her time with her family and friends in the wilds of Colorado.
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