Licensed Toy Sales Increase in 2013

While 2013 U.S. retail dollar sales of toys remained relatively flat compared to 2012, licensed toys experienced an increase of 3 percent to $5.3 billion.

April 6, 2018

Licensed Toy Sales Increase in 2013

While 2013 U.S. retail dollar sales of toys remained relatively flat compared to 2012, licensed toys experienced an increase of 3 percent to $5.3 billion, representing 31 percent of total industry sales (a number that is comparable to the 2012 level).

Disney had three of the top five absolute dollar growth properties in 2013–Doc McStuffins, Sofia the First and Planes. Nickelodeon’s Teenage Mutant Ninja Turtles and LEGO Legends of Chima both claimed spots in the top five growth properties category.

According to NPD’s toy industry analyst Russ Crupnick, “The beauty of the toy business is how kids’ imaginations are captured by relative newcomers such as Sofia the First and Doc McStuffins, by rejuvenated properties such as Ninja Turtles and through stalwarts such as Barbie, Nerf and LEGO.”

Top 5 Brands of 2013* 

(in alphabetical order)

Barbie

Hot Wheels

Little Tikes

Monster High

Nerf

*

52 weeks ending Jan. 4, 2014

Top Licenses 

(in alphabetical order)

ANNUAL 2013*       

      Q1 2014**

Cars The Movie    

Disney Frozen

Disney Princess 

Disney Princess

Mickey & Friends    

Mickey & Friends

Ninja Turtles (TMNT)   

TMNT

Star Wars  

Star Wars

52 weeks ending Jan. 4, 2014

** 

12 weeks ending March 29, 2014

Top Growth Licenses

 

(in alphabetical order)

ANNUAL 2013*

Q1 2014**

Despicable Me   

Despicable Me

Disney Planes  

Disney Frozen

Doc McStuffins  

Disney Planes

Ninja Turtles (TMNT)

Minecraft

Sofia the First   

Sofia the First

52 weeks ending Jan. 4, 2014

** 

12 weeks ending March 29, 2014

    

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