April 6, 2018
Disney had three of the top five absolute dollar growth properties in 2013–Doc McStuffins, Sofia the First and Planes. Nickelodeon’s Teenage Mutant Ninja Turtles and LEGO Legends of Chima both claimed spots in the top five growth properties category.
According to NPD’s toy industry analyst Russ Crupnick, “The beauty of the toy business is how kids’ imaginations are captured by relative newcomers such as Sofia the First and Doc McStuffins, by rejuvenated properties such as Ninja Turtles and through stalwarts such as Barbie, Nerf and LEGO.”
Top 5 Brands of 2013* (in alphabetical order) |
|---|
Barbie |
Hot Wheels |
Little Tikes |
Monster High |
Nerf |
* 52 weeks ending Jan. 4, 2014 |
Top Licenses (in alphabetical order) | |
|---|---|
ANNUAL 2013* | Q1 2014** |
Cars The Movie | Disney Frozen |
Disney Princess | Disney Princess |
Mickey & Friends | Mickey & Friends |
Ninja Turtles (TMNT) | TMNT |
Star Wars | Star Wars |
* 52 weeks ending Jan. 4, 2014 | |
** 12 weeks ending March 29, 2014 |
Top Growth Licenses
(in alphabetical order) | |
|---|---|
ANNUAL 2013* | Q1 2014** |
Despicable Me | Despicable Me |
Disney Planes | Disney Frozen |
Doc McStuffins | Disney Planes |
Ninja Turtles (TMNT) | Minecraft |
Sofia the First | Sofia the First |
* 52 weeks ending Jan. 4, 2014 | |
** 12 weeks ending March 29, 2014
|
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