While 2013 U.S. retail dollar sales of toys remained relatively flat compared to 2012, licensed toys experienced an increase of 3 percent to $5.3 billion, representing 31 percent of total industry sales (a number that is comparable to the 2012 level).

Disney had three of the top five absolute dollar growth properties in 2013–Doc McStuffins, Sofia the First and Planes. Nickelodeon’s Teenage Mutant Ninja Turtles and LEGO Legends of Chima both claimed spots in the top five growth properties category.

According to NPD’s toy industry analyst Russ Crupnick, “The beauty of the toy business is how kids’ imaginations are captured by relative newcomers such as Sofia the First and Doc McStuffins, by rejuvenated properties such as Ninja Turtles and through stalwarts such as Barbie, Nerf and LEGO.”