Libertas Brands Taps Agencies to Rep Fuggler Worldwide

Libertas Brands, which has exclusive rights to the Fuggler brand from Spin Master, has appointed agent representation to assist in building the Fuggler franchise around the world and deliver new products to Fuggler fans across multiple merchandising categories.

Exclusive agents include Retail Monster is for North America, Haven Global for Australia and New Zealand, Creative Minds for Japan, FIR Ventures for Greater China, Hong Kong, Macao and Taiwan and WildBrain-CPLG for all other markets. Libertas Brands will continue to represent the brand across the U.K. and Ireland.

“We are delighted to have appointed world-class agents across the globe at a point where the Fuggler brand is building significant momentum with sell-out sales on our core plush business and new content launching weekly across all social platforms,” says Mark Kingston, chief executive officer, co-founder, Libertas Brands.

“We are excited to work with Libertas Brands and the Fuggler Brand,” says Michael Connolly, chief executive officer, Retail Monster. “As Mark and team strategically build on the success of the toy range, introduce original short-form content and engage fans in new and innovative ways, we’re looking forward to supporting the franchise’s expansion into new categories.”

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“Fuggler is a hugely unique brand with significant opportunities for creative and out-of-the-box consumer products extensions,” says Maarten Weck, executive vice president, global partnerships and licensing, WildBrain. “We’re excited to partner with Libertas Brands to help ‘unleash the mayhem’ around the world.”

“We are excited to be a part of the Fuggler brand licensing,” says Ikuko Kogiso, president, Creative Minds. “Toy sales have been amazing in Japan and we’ve witnessing many of the Fuggs unleashed in our country. We look forward to building Fuggler into a unique brand with our creative experience, ideas and mind.”

“We love what Libertas Brands are doing with the brand,” says Tom Punch, managing director, Haven Global. “It’s a really unique program, lots of fun and the toy sales in Australia are incredible. We’re having fun building out the program to support our big retailers and are expecting a fantastic 2025 with Fuggler.”

“Fuggler is well-loved by our team and our consumers,” says Mark Tse, vice president, Licensing FIR Ventures. “We are excited to work with the Libertas Brands team on this unique brand that is full of excitements and surprises. Fuggler brand is serving beyond toys collectors; we have witnessed strong growth in multi-levels of customer base. Our team is ready to take Fuggler to new heights with more categories and expansions to engage with our fans.”