LEGO Takes Home Top TOTY Prize

Toy executives and guests from around the world gathered in New York City Sunday evening to honor the year’s top toys and industry icons at the 13th Annual Toy of the Year awards and the Toy Industry Hall of Fame induction ceremony.

The Lego Group’s LEGO Friends took home the top prize, Overall Toy of the Year, and LeapFrog’s LeapPad2 won the inaugural People’s Choice award. ?Two industry veterans were inducted into the Toy Industry Hall of Fame at the evening’s event: Judith Ellis, chair of the toy design department, Fashion Institute of Technology, and the late Russell Berrie, founder of Russ Berrie.

“The TOTY Awards are a joyous way to kick off Toy Fair week,” says Carter Keithley, president, Toy Industry Association. “This event honors the creativity and innovation of the toy industry while supporting the philanthropic work of our very own Toy Industry Foundation, which brings the gift of play into the lives of needy children around the world.”

Winners of the 13th annual TOTY awards include:

Activity Toy of the Year: LEGO Friends (The LEGO Group)

Boy Toy of the Year: Teenage Mutant Ninja Turtles Shellraisers (Playmates Toys)

E-connected Toy of the Year: Skylanders Giants (Activision Publishing)

Educational Toy of the Year: LeapPad2 (LeapFrog Enterprises)

Game of the Year: Perplexus Epic (PlaSmart)

Girl Toy of the Year: LEGO Friends (The LEGO Group)

Infant/Toddler Toy of the Year: Tranquil Turtle (Cloud b)

Innovative Toy of the Year: Digital Light Designer (Crayola)

Outdoor Toy of the Year: The Original Big Wheel (Kids Only, a division of Jakks Pacific)

Preschool Toy of the Year: Doc McStuffins Time for Your Check-Up Doll (Just Play)

Property of the Year: Teenage Mutant Ninja Turtles (Nickelodeon)

Specialty Toy of the Year: LEGO Architechture (The LEGO Group)