LEGO Stores Headed to the U.K. for the Holidays

New LEGO stores are coming to Birmingham and South Hampton later this year.
License Global

July 23, 2019

LEGO Stores Headed to the U.K. for the Holidays

The LEGO Group has announced plans to bring new stores to Birmingham’s Bull Ring and Southampton’s Westquay Shopping Centre this holiday season.

New stores will have a wide selection of the latest LEGO sets such as the

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. Guests at the store can also experience a variety of play activities available in-store, including:

  • A Pick & Build Wall

    for crafting unique LEGO sets;

    • Digital Boxes

      that create 3D renderings of LEGO sets;

      • Hands-On Play

        opportunities such as free build challenges each month and

        • Minifigure Tower Building

          to customize distinctive minifigures.

          “Builders of all ages can visit and be inspired by the endless play opportunities inside our new LEGO stores in Birmingham and Southampton,” says Alison Wood, U.K., Benelux and Scandinavia district senior manager, LEGO Stores. “Whether you’re 1 or 100, there is something for you to get excited about.”

          The LEGO Store Birmingham and the LEGO Store Southampton will be opening their doors during the run-up to the holiday season.

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