December 15, 2020
has named The LEGO Group and Spin Master as the top companies for licensing in the children’s entertainment arena. The move to No. 1 for LEGO marks its first time at the top, having previously finished in second for the past two years. Kidscreen highlighted recent LEGO partnerships with
and Universal Pictures for the push to number one this year. The full list of winners in the licensing category include:
- The LEGO Group;
- Spin Master;
- WildBrain;
- Hasbro;
- Sesame Workshop;
- Funko;
- Sinking Ship Entertainment;
- Jazwares;
- ZAG; and
- Mattel.
"Its' a fantastic honor to be recognized by our peers and partners," says Jill Wilfert, head of entertainment, The LEGO Group. "There are so many companies doing great things in licensing, so to be singled out is a testament to the LEGO team."
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