Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.

In another first, the Scooby Gang will also be animated in LEGO form for several content initiatives.

“Fans always wonder which properties may come to life in LEGO form, and this year we are thrilled to bring all of the mystery, humor and hijinks of the Scooby-Doo universe to life in LEGO toys and animated content,” says Jill Wilfert, vice president, licensing and entertainment, The LEGO Group. “We constantly review properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today’s parents who have strong nostalgia for the LEGO brand from their own childhood.”

Five new LEGO building sets that will bring classic characters including Shaggy and Scooby to life in LEGO form are scheduled to hit shelves in August.

LEGO is also creating a 22-minute TV special featuring the Scooby-Doo game, produced in partnership with Warner Bros. Animation, and Warner Bros. Animation will also create a number of made-for-video movie titles that will be released in the coming years.

“Scooby-Doo and his whole gang are known and loved by kids and adults alike around the world, and we are proud to partner with LEGO Group to continue to entertain new generations of fans and bring everyone’s favorite Great Dane to the unique interactive world of LEGO play,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, WBCP.