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LEGO, Little Gym Expand Partnership

LEGO, Little Gym Expand Partnership
The Little Gym International and LEGO Systems have expanded their ongoing partnership to integrate the LEGO Juniors construction line at locations across the U.S. and Canada.

The Little Gym International and LEGO Systems have expanded their ongoing partnership to integrate the LEGO Juniors construction line at locations across the U.S. and Canada.

Since spring 2014, The Little Gym has featured a range of LEGO-based activities including a special LEGO Duplo curriculum for children ages 19 months through 4 years. Adding LEGO Juniors will provide opportunities for children ages 4 to 7 to build projects on their own or together with parents as part of extended programs.

Building time opportunities with LEGO Juniors will be incorporated into The Little Gym summer and winter camps, parents' survival night and its Awesome Birthday Bash program.

"Our first year of incorporating LEGO activities into The Little Gym curriculum has been an overwhelming success, and we are excited to expand the partnership and add these new opportunities for children up to age 7," says Ruk Adams, president and chief executive officer, The Little Gym International. "LEGO is a great brand partner for us as the creative building process fits with our three-dimensional learning approach of helping children grow their physical, social and cerebral skills."

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