LEGO Launches New IP

LEGO Systems has launched a new property-LEGO Legends of Chima-with a range of products and a line of video games created in partnership with Warner Bros. Interactive Entertainment.

April 6, 2018

LEGO Launches New IP

The new IP is set in a mythical land where magical animal tribes compete for control of the valuable energy source, Chi.

The lineup for the new property at launch includes building sets, a range of Speedorz obstacle courses and a free-to-play mobile racing game developed by WB Interactive.


"Building upon our success with developing rich and immersive original storylines, most notably the recent Ninjago phenomenon, we're

excited to launch a whole new world in LEGO Legends of Chima to spark any child's imagination and invite them to the world of LEGO building," says Soren Torp Laursen, president, LEGO Systems.

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