IKEA and LEGO have linked to create a storage collection called BYGGLEK.
The collection consists of four products: three small boxes with LEGO studs, two larger boxes with LEGO studs and one set of LEGO bricks. Boxes are compatible with existing LEGO sets and are buildable both inside and outside of the containers.
“At IKEA, we always believe in the power of play. Play lets us explore, experiment, dream and discover.” says Andreas Fredriksson, designer, IKEA of Sweden. “Where adults often see mess, children see a stimulating creative environment, and BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world. Plus, the BYGGLEK collection match perfectly with other IKEA products, making it possible to have your children’s creativity becoming a nice and unique piece of decoration at home.”
The BYGGLEK collection will start to be available in existing IKEA retail channels throughout Europe and North America from Oct. 1. Additional global availability will also rollout later this year.
“At the LEGO Group we have many great models, and some of them are very complex,” says Rasmus Buch Løgstrup, designer, LEGO. “With BYGGLEK, we wanted to make something simple and intuitive you could play with from the moment you open the box, that also works for a five-year-old or mom and dad. There are no building instructions. The box itself can be a house, a swimming pool, a sports arena. There is no right or wrong.”
The novel partnership comes on the heels of another unique deal between LEGO and Nintendo. As part of the deal, the two companies released a buildable LEGO-styled NES console.