January 4, 2023
Disney marks its 100th anniversary in 2023
, the
will join the celebrations by inviting families to share the wonder of storytelling, imagination and creative play that LEGO Disney has inspired over the last 24 years.
The two long-standing partners will honor fan-favorite Disney moments, capture the magic of exciting new Disney stories, through new LEGO
products and play experiences unveiled throughout 2023.
“Since we launched our first LEGO DUPLO Winnie the Pooh range in 1999, LEGO Disney has inspired joyful play for Disney and LEGO fans of all ages,” says Casper Rafn Voigt, head, product, LEGO Disney, LEGO Group. “From voyages across high seas and valiant quests, to the mesmerizing magic of Disney Princess castles, LEGO Disney has enchanted families around the world by bringing fantasy to life and inspiring new adventures using the LEGO brick. We’re honored to be collaborating with Disney to celebrate this momentous occasion as we continue to create magic and unforgettable storytelling experiences together.”
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