LEGO Group to Celebrate 100 Years of Disney

New LEGO Disney products and play experiences to be unveiled throughout 2023.

License Global

January 4, 2023

1 Min Read
Promotional image for LEGO Disney.
Promotional image for LEGO Disney.The LEGO Group

As Disney marks its 100th anniversary in 2023, the LEGO Group will join the celebrations by inviting families to share the wonder of storytelling, imagination and creative play that LEGO Disney has inspired over the last 24 years. 

The two long-standing partners will honor fan-favorite Disney moments, capture the magic of exciting new Disney stories, through new LEGO Disney products and play experiences unveiled throughout 2023. 

“Since we launched our first LEGO DUPLO Winnie the Pooh range in 1999, LEGO Disney has inspired joyful play for Disney and LEGO fans of all ages,” says Casper Rafn Voigt, head, product, LEGO Disney, LEGO Group. “From voyages across high seas and valiant quests, to the mesmerizing magic of Disney Princess castles, LEGO Disney has enchanted families around the world by bringing fantasy to life and inspiring new adventures using the LEGO brick. We’re honored to be collaborating with Disney to celebrate this momentous occasion as we continue to create magic and unforgettable storytelling experiences together.” 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like