LEGO’s collection launched with store activations at the LEGO Store in Leicester Square, London and The LEGO Store in Flat Iron District, New York City. The Netflix collaboration comes ahead of the debut of the third season of the show, set to hit the streaming platform on July 4.
“It’s amazing to see the collaboration between the LEGO Group and Netflix come to life,” says Jamie Berard, ‘Stranger Things’ design lead, LEGO Group. “The ‘Stranger Things’ universe offers us a wonderful opportunity to be playful with the bricks and allow fans to get lost in the mysterious world of the upside-down. The designteam has created an impressive model that is not only fun to build but also offers lots of details and ‘Easter eggs’ that should delight fans of the series.”
The Netflix and LEGO partnership marks the first-of-its-kind for the streaming platform. The streamer has been working on a variety of deals for “Stranger Things” ahead of its upcoming season three debut. Most recently,H&M partnered
with the “Stranger Things” brand for a line of ‘80s-inspired apparel.
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