LEGO Expands ‘Super Mario’ Universe

Mario’s brother Luigi has joined the “Super Mario” LEGO party.

License Global

April 22, 2021

2 Min Read
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The LEGO Group has announced the new LEGO “Super Mario” Adventures with a Luigi starter course.

Featuring the interactive LEGO Luigi figure, this is the latest extension of the LEGO “Super Mario” product line, in partnership with Nintendo.

“We are very pleased to add Mario’s twin brother, Luigi, to the LEGO ‘Super Mario’ family with the new LEGO ‘Super Mario’ Adventures with Luigi Starter Course,” says Takashi Tezuka, executive officer and game producer, Nintendo. “Please welcome him as a companion on your adventures in the world of LEGO ‘Super Mario.’ The addition of Luigi and Mario together creates new kinds of fun play. I look forward to seeing what exciting journeys kids will take with these two characters.”

LEGO Luigi is one LEGO plate taller than LEGO Mario, staying true to Luigi’s look and traits. It is also compatible with the Mario starter course, all expansion sets, collectible character packs and Power-Up packs.

Built with the same technology as his brother, LEGO Luigi comes with a color sensor, LCD screen and a speaker that plays sounds and music from the “Super Mario” video game series.

“LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO ‘Super Mario’ adventures,” says Julia Goldin, chief product and marketing officer, the LEGO Group. “Everybody loves Luigi! With his unique personality, green cap and distinctive mustache, he has been highly requested by fans all over the world, and we are thrilled to welcome him to this interactive playset that is changing the way people engage with ‘Super Mario’ and LEGO play.”

The LEGO “Super Mario” Adventures with Luigi starter course is available for pre-order now at www.lego.com/preorder-luigi and selected retailers. It will launch for general sale globally from August 1 on www.lego.com/supermario and other retailers, with specific sets launching in Japan on July 10.

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License Global

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