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LEGO Creates Tesco Exclusive

The LEGO Group has created a limited edition, Easter-themed toy for distribution at mass retailer Tesco in the U.K.

April 6, 2018

1 Min Read

Construction brand will debut holiday-themed toy exclusively at U.K. retailer.

The LEGO Group has created a limited edition, Easter-themed toy for distribution at mass retailer Tesco in the U.K.

The Easter Painting set is a building kit for children, ages 7 and up. The building kit was made exclusively for Tesco by LEGO.

“For many children Easter is all about receiving and eating chocolate eggs so we wanted to help parents by creating an inexpensive, healthy alternative,” says Miranda Applegate, toy buyer, Tesco. “Not only will it get the kids away from eating too much chocolate, it will also help channel their creativity during the school Easter holidays.”

The Easter Painting toy will be available in more than 650 Tesco stores across the U.K.

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