Sponsored By

LEGO, Chronicle Books Extends Product Range

Multiple new products have been released under the partnership.

License Global

February 2, 2021

2 Min Read
croniclelego.png

Chronicle Books is releasing 13 new LEGO products this year as part of an ongoing partnership with The LEGO Group. The licensed product line, which launched in 2020, includes books, journals, puzzles, stationery and desk décor.

For Valentine’s Day, there is “LEGO We Just Click: Little LEGO Love Stories.” In May last year, the first jigsaw puzzle in the series, LEGO Paint Party, quickly sold out before its release date. Now, more than 800,000 LEGO puzzles have been printed. The LEGO Rainbow Brick Puzzle and LEGO Brick Playing Cards, a set of two 54-card decks in a colorful collectible box, join the list in spring, followed by a LEGO Space-inspired 1,000-piece puzzle and Mystery Minifigure Mini Puzzles in the fall.

The 2021 releases also include a LEGO wall calendar, an activity book for adults, a guided notebook for Master Builders-in-training, and new books.

“The Secrets of LEGO House” by Jesus Diaz offers an insider’s tour of the “home of the brick,” the once-in-a-lifetime destination for LEGO fans located near the company’s headquarters in Billund, Denmark. The book is an exclusive look at the design and innovative experiences within LEGO House and an exploration of the LEGO brand’s creative philosophy.

“LEGO The Art of the Minifigure” by WIRED’s Brian Barrett is a celebration of the timeless LEGO icon, told through art, history and behind-the-scenes interviews. “LEGO Instructions Included” is a minifigure’s guide to life, complete with advice for getting through daily challenges and tricky situations.

“We are thrilled to announce this year’s line-up and our continued collaboration with The LEGO Group,” says Brittany McInerney, senior editor, Chronicle Books. “During this challenging time, when so many of our lives look different, more people of all ages are turning to building with LEGO bricks. We want to offer them new ways of finding joy and creativity with the LEGO brand, whether it’s putting together a puzzle as a family, playing cards with friends, discovering new places and creators through our books, or jotting down the next big idea in a notebook.”

Read more about:

Chronicle BooksLEGO

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like