Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The LEGO Group has unveiled a new addition to their “Star Wars” range.
March 19, 2020
The LEGO Group’s “Star Wars” range has entered a galaxy far, far away. Fans of the film franchise will now be able to build the helmets of Boba Fett, a stormtrooper and a TIE Fighter Pilot via new LEGO collectible sets.
“Helmets have been a staple in ‘Star Wars’ iconography since the very beginning, helping to shape the designs of some of the most notable characters in the galaxy,” says Derek Stothard, vice president, licensing, Lucasfilm. “So it only made sense to immortalize those helmets in LEGO brick form. It’s always fun to work with the LEGO Group to create new, engaging and mentally stimulating products for builders around the globe, and we’re so excited to bring these LEGO ‘Star Wars’ helmet building kits, and brand-new packaging, to our fans.”
Inspired by villains from the “Star Wars” films, the new build-to-display models are available to pre-order at LEGO.com before launching on April 19, priced at €/$59.99.
“The ‘Star Wars’ galaxy continues to provide us with endless opportunities to bring scenes and characters from the movies to life using LEGO bricks,” says Jens Kronvold Frederiksen, design director, LEGO “Star Wars.” “The new LEGO ‘Star Wars’ helmets provide a challenging building experience but only use existing LEGO pieces to recreate the iconic contours and colors of headgear, showing what is possible with the LEGO system in play.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Submit for Licensing Expo 2024 Show Dailies!Feb 23, 2024
The Rolling Stones Signs with Southern Glazer’s Wine & SpiritsFeb 23, 2024
Target Unveils Collaboration with Diane von FurstenbergFeb 23, 2024
RHS, Sitting Spiritually Unveil Four Seasons Swing SeatFeb 23, 2024