LEGO Builds Jurassic World
Universal will extend its blockbuster dinosaur franchise to construction sets and animation.
NORTH AMERICA–Universal Brand Development and the LEGO Group have extended their partnership for new animated content, construction sets and a lifestyle collection, ahead of the theatrical release of Jurassic World: Fallen Kingdom.
The two will launch 13 constriction sets across various LEGO play categories including LEGO Juniors and LEGO Duplo, as well as a LEGO BrickHeadz range, available exclusively at Walmart.
A branded line of soft linens and publishing titles are slated for this year, also.
"We are thrilled to be expanding on our long-standing partnership with Universal in 2018. This year will bring a wide assortment of LEGO construction sets, collectibles, licensed apparel and animated content, all based on Jurassic World: Fallen Kingdom," says Jill Wilfert, vice president, in-bound licensing and entertainment, the LEGO Group. "Jurassic World is an iconic property that appeals to both adults who grew up with the property and to their kids who have embraced this world with the new films. The team at Universal has a strong long-term plan in place that will continue to build the property globally, and we are excited to give LEGO builders of all ages even more options when it comes to playing with Owen, Claire and the iconic dinosaurs like Blue in LEGO form."
Jurassic World: Fallen Kingdom premieres in the U.S. June 22.