The LEGO Group has launched a line of Super Mario toys that highlight an interactive play experience with buildable courses for Mario to collect coins virtually.
LEGO’s new set includes customizable courses and Super Mario Power-Up Packs which provide Super Mario toys with the Fire Suit, Propeller Suit as well as Cat Mario and Builder Mario kits. The accompanying LEGO x Super Mario app keeps track of scores to encourage continuous rebuilding, as well as providing creative ways to build and play with friends.
“Super Mario has continued to appear, always in a form adapted to the current hardware of the time,” says Takashi Tezuka, executive officer, game producer, Nintendo. “I am thankful that in this project with the LEGO Group, Mario is jumping out of the digital world of game consoles and smart devices, and we are able to bring him into the world with a new, physical type of Mario play. It’s very exciting to think of LEGO Mario becoming a real friend to children and to picture them playing in their very own Mario world that they imagined themselves.”
The LEGO Starter Courses, and Expansion Packs are now available.