L.O.L. Surprise! Announces New Hello Kitty & Friends CollectionL.O.L. Surprise! Announces New Hello Kitty & Friends Collection
The collection features surprise unboxing of Hello Kitty characters.
January 14, 2025

L.O.L. Surprise!, from MGA Entertainment (MGA) has announced its new L.O.L. Surprise! Loves Hello Kitty and Friends Tots. The brand, known for surprise unboxing and DIY features and fashions, has once again partnered with Sanrio, to bring fans eight limited-edition, Tots. Each tot is inspired by the brand’s characters, including Hello Kitty, Cinnamoroll, Pochacco, Keroppi, My Melody, Pompompurin, Kuromi and Tuxedosam.
The Tots feature tiny fashions, each unboxed one by one for a memorable experience.
“On the heels of Hello Kitty’s 50th Anniversary celebration in 2024, we are excited to bring fans all-new L.O.L. Surprise! Tots to keep the collectable craze going,” says Isaac Larian, founder and chief executive officer, MGA Entertainment. “This is now MGA’s second year in partnership with Sanrio (the first with MGA’s Miniverse), and there is something special and lasting about the surprise unboxing of Hello Kitty favorites. We call L.O.L. Surprise! ‘The ball that started it all,’ just like Hello Kitty is the trailblazer in pop culture, so we’re excited to celebrate that nostalgia, innovation and pure fun in 2025 and beyond.”
“Sanrio is known around the world for its iconic characters and influential presence in kawaii culture and our fans are always looking for what’s next in the collectible space,” says Craig Takiguchi, chief operating officer, Sanrio. “We are excited to bring our spirit of friendship and surprise and delight to our community once again in partnership with such an innovative brand in the toy space. Following the success of our first collaboration with MGA, we are expanding to include several of Sanrio’s most beloved characters and combining the best of both worlds with a blend of surprise, fashion, collectability, and cuteness that is sure to delight fans of both brands.”
The L.O.L. Surprise! Loves Hello Kitty and Friends Tots are available at Walmart, Target and Amazon.
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