Kura Sushi USA Partners with the Tetris Company for Bikkura Pon Series 2 Collab

Kura Sushi USA has announced its newest Bikkura Pon collaboration with the electronic game, Tetris. Joining forces once again with the Tetris brand after a successful collaboration in late 2021, Tetris and Kura Sushi USA have unveiled the reimagined “Tetris x Kura Sushi Bikkura Pon Series 2 Collaboration” featuring new prizes and brightly colored Tetris-inspired sushi boxes. 

Available exclusively at Kura Revolving Sushi Bar U.S. restaurants through Dec. 31, the Tetris x Kura Sushi Bikkura Pon prize collection includes a lanyard, temporary tattoos and can badges. The collectibles are dispensed from the Bikkura Pon Prize System, an integral part of Kura Sushi USA’s interactive and tech-driven dining experience. The system comprises a prize machine, touch panel and plate disposal slot located at every table in the restaurant. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. For every fifteen plates inserted, a Tetris x Kura Sushi Bikkura Pon prize is automatically dispensed from the prize machine. The prize collection is also available for individual purchase in-store and online, while supplies last.

“Following the success of last year’s highly sought-after Bikkura Pon collaboration, we are proud to partner again with The Tetris Company to celebrate a brand that has created a timeless game beloved by many generations across the globe,” says Sally Kurosaki, promotions and licensing manager, Kura Sushi USA. “We love rewarding guests of all ages with fun prizes from our Bikkura Pon Prize System, and hope they find stacking up sushi plates just as satisfying as stacking up Tetriminos in the Tetris game!” 

Related:Kura Revolving Sushi Bar Restaurants Announces New Prize Collaboration in Stores and Online

For the first time, Kura Revolving Sushi Bar is inviting guests to enjoy the Bikkura Pon collaboration at-home with the debut of Tetris sushi boxes shaped like Tetriminos. With four shapes and colors that reflect the brand’s iconic game pieces, the Tetrimino sushi boxes are available for purchase at participating Kura Revolving Sushi Bar locations for takeout and delivery, while supplies last. 

•       O-Tetrimino: Premium Chirashi 

•       L-Tetrimino: Nigiri Set 

•       T-Tetrimino: Roll Set 

•       S-Tetrimino: Nigiri & Roll Set 

“We’re delighted to be working again with Kura Sushi USA to activate yet another unique opportunity for both Tetris and sushi fans to get their hands on some exclusive prizes through the latest Bikkura Pon collaboration,” say Maya Rogers, president, chief executive officer, Tetris. “Our partnership delivers an unmatched ‘eatertainment’ experience and we are excited to engage with Kura Revolving Sushi Bar guests in a fun and memorable way.”