Kimmidoll Gets Stationery in CIS

Brand Extensions Russia has negotiated a deal with Academy Group for a line of stationery featuring the Kimmidoll brand in Russia and the CIS.

The line will target kids and young adults during back-to-school season with a range of branded paper, school stationery supplies and bags and backpacks scheduled to hit shelves July 1, 2014.

“Kimmidoll is a major brand with vast potential in Russia and the CIS, but strong brands need a strong local champion with a respected name,” says Marina Semenikhina, licensing manager, BER. “Academy’s reputation for outstanding design, marketing and distribution makes it an ideal partner in this market.”