Kidz Entertainment to License Zhu Zhu Pets

Zhu Zhu Pets toys swept the globe last year, achieving impressive worldwide sales and attracting global media attention. It was recognized as toy of the year in the U.S., U.K. and Australia.

"Zhu Zhu Pets is already a worldwide hit in the toy sector and we are looking to replicate that success in the field of licensing," says Colin Lisle, managing partner of Lisle International Licensing. "Kidz Entertainment has an unparalleled reputation in the Nordics and Eastern Europe and this appointment ensures that we have very strong representation in these key territories."