Carter's has teamed up with Kids Preferred to develop line of toys for the baby apparel brand.
Kids Preferred is planning Carter's-branded plush toys, activity toys, wood toys and puzzles, play gyms, plush rockers and foot-to-floor scooters for the U.S. and Canadian markets.
The first items from the new partnership are expected to arrive on shelves as early as this fall.
“Carter’s designs are based on a heritage of quality and innovation that has earned the trust of generations of families,” says Laura Perks, vice president of marketing, Kids Preferred. “We are thrilled to be working with one of the most iconic children’s brands and bringing their products to more kids and parents around the country.”