Kids Preferred Partners with Afro Unicorn

Kids Preferred, a brand in the baby licensing space, has signed a new agreement with Afro Unicorn, the inclusive children’s brand and brainchild of April Showers, founder and chief executive officer, Afro Unicorn. As part of the licensing agreement, Afro Unicorn continues to expand its toy category with three new offerings: the Unique Activity Toy, Unique Plush and Soft Book. All three new items are appropriate for ages 0 and up and are available at select Walmart stores nationwide.

The three new Afro Unicorn toys are safe for babies, but Unique’s regal aesthetic is appealing and welcoming to enthusiasts of any age. The 13.5-inch Unique Plush can stand upright on her legs or lay flat on her stomach and comes with multiple different soft surface textures across her beautiful brown skin, hooves and elegant natural mane. The Activity Toy and Soft Book are both perfect for young babies. They’re sturdily built, per the Kids Preferred guarantee, and include varied textured objects like teething shapes, plush and fabric tassels to enrich baby’s playtime.

“We are thrilled to partner with April Showers on the Afro Unicorn brand,” says Larry Presser, president, Kids Preferred. “Her passion and energy are unparalleled, and we are excited to help April carry out her vision by extending this wonderful brand to younger audiences.”